How I work

I review and run Google Ads accounts for businesses that want to know what their ad spend actually returns, not just what it brings in. You work with me directly: I do the work myself, it is never handed to a junior.

Request an account review

Three steps, in this order

  1. Look first

    I go through your account, your tracking and your numbers: margins, conversion setup, search terms and bidding targets.

    You get a written review
    • Your break-even ROAS, per product category
    • A tracking check you can trust or fix
    • Wasted spend, in money, from your search terms
    • The fixes, ordered by what they cost you

  2. Fix what costs the most

    We agree on the order. Usually tracking first, then wasted spend, then targets set against your own break-even ROAS.

    You get a fix list, by cost

  3. Run it, report in money

    If you want me to manage the account, I do the day-to-day work and report every month on profit, not only on ROAS and clicks.

    You get a monthly report

Results from accounts I ran

No tricks behind them. Constant optimization, close reading of the analytics, and everything learned fed back into how the campaigns are built.

+700%

Cleaning services: too many leadsEnquiries rose by up to 700%. We paused the campaigns until the client had hired enough staff to answer them.

Factory

Family wool businessWithin a year, a family making premium wool products by hand needed a factory to keep up with orders.

+200%

Insurance: the largest account I managedThe return held as we scaled, so in six months the client raised the ad budget by 200%.

From accounts I managed. Client names are left out on purpose.

A cross-section of a ship's hull in six layers. Tracking is the keel at the bottom, then search terms, then targets against your margin. The red waterline sits above them, with campaign structure, incrementality and landing pages above the water. 654321

What I look at, from the keel up

An account is built like a hull. If the bottom layers are wrong, nothing above the waterline can be trusted. The red line is your break-even ROAS.

  1. 6
    Landing pagesSeen by someone who knows you pay for every click that lands there.
  2. 5
    IncrementalityWhich campaigns bring new sales, and which take credit for sales you would have had anyway.
  3. 4
    Campaign structurePerformance Max, brand campaigns, and how budget moves between them.
  4. 3
    Targets against your marginWhere your break-even ROAS sits, and whether your Target ROAS or CPA respects it.
  5. 2
    Search termsWhat you are actually paying for, query by query, and what to exclude.
  6. 1
    TrackingGoogle Ads, GA4, Consent Mode and enhanced conversions, so the numbers can be trusted.

For businesses already paying for clicks.

You advertise on Google, in-house or through an agency, and want a second pair of eyes or a hands-on manager who talks about profit. Most of my work has been with e-commerce brands and with service businesses that live on enquiries. Meta Ads too, when they share the same budget.

  • 10+ years in Google Ads
  • Up to 25 accounts at once
  • Budgets of $1,500 to $150,000 a month
  • E-commerce, insurance, legal, education, automotive, services

Request an account review

Tell me a little about your business and your ads. I read every request myself and reply by email.

Prefer email? Write to hello@byplimsoll.com

I use your details only to reply to this request. Privacy